Market-creation is the fourth pillar of the S.T.E.M. platform that powers the Vitalgenics Practitioner Network (VPN). Be sure and also take a closer look at the other pillars of S.T.E.M. which are the {S}ourcing, {T}ribe, and {E}ducation.
In addition to the informational websites you get as a practitioner in the VPN, you also have access to online sales funnels. These funnels are designed to drive your prospects towards action. Most of our practitioners run a series of effective social media ad campaigns and drive prospects to these funnels. We give you the recipes and the ingredients(assets) to set up and utilize one of the most effective ways to cultivate and convert prospects into patients: funnels.
Because most Regenerative Treatments and therapies are “self-pay”, it will require many more touch points than you’re probably accustomed to in order to turn your prospects into Regenerative patients. As a member of the VPN, you can select from the library of marketing materials and collateral and have them customized to your brand, clinic, or practice. This equips you with a full arsenal of marketing pieces that make you look professional and gives your prospects the level of confidence they need to say “yes”.
At the heart of market-creation is the ability to capture qualified sales leads through high-quality content and targeted inbound marketing and demand generation. The tools you have as part of the VPN allow you to not only generate prospects but help you push those prospects through to a booked treatment date. You will learn how to affordably and effectively run geographically-targeted ads that get you those scheduled consultations.
If you’re like 80% of the world, you likely live inside the newest wave of technology platforms called “messaging apps”. One of the most popular of these platforms is Facebook Messenger. A very effective marketing and segmentation tool you will be able to leverage in the VPN are automated sales bots. These “bots” feature the latest in social and artificial intelligence and can guide your prospects through the sales process without you lifting a finger.
Being that Regenerative Treatments are self-pay services and cost in the thousands of dollars, there is a multi-step education process you must bring every prospect through. If you were to lead your prospects one-by-one through every step in this process, it would exhaust a considerable amount of your time. Live and pseudo-live webinars are a highly effective way for you to nurture your prospects en masse. We provide you with the slides and the scripts for these webinars… you just have to perform them.
Vitalgenics runs a number of ongoing marketing and sales campaigns. As we cultivate leads through our campaigns we segment these leads based upon geographic locale. We farm these leads to practitioners in the network using a combination of round-robin and reputation-based allocation methodologies. When your practice thrives, the entire VPN benefits.
Another effective means of stepping a group of prospects through the education process in Regenerative Medicine all at once are live events. These live events can be conducted at your office, a community center, or even at hotels if you have a big enough group. We will equip you with the presentations, materials, and instruction you will need to effectively communicate with your audience. We can also host and/or supplement your live events with speakers from Vitalgenics. These are your events, so you are free to customize any of the assets and materials we provide to your branding/company.
Leverage a collection of tested and proven advertising and sales assets to further your market-creation. Whether it is copy, graphic assets, or videos that you need, we have a library you can choose from. You use your social and email marketing channels and simply plug-in the content from the VPN. You will see predictable conversion rates and save a ton of time trying to figure out what works.